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They both complement each other and allow Amazon to reach a broader range of consumers. Amazon Fresh focuses more on everyday grocery items with a wide assortment. Whole Foods sells natural, organic, and clean foods serving health-conscious consumers. The Differences Between Amazon Fresh and Whole FoodsĪmazon Fresh and Whole Foods are targeting different consumer segments. We’ll also cover the exciting news about the first Amazon Fresh store and the innovation it offers to customers. We’ll continue to explore the differences between Amazon Fresh and Whole Foods. Amazon Fresh offers a wide selection of national brands, private label, and store-made products at a low price, whereas Whole Foods offers organic products at a higher price point.

The main differences between Amazon Fresh and Whole Foods are the type of groceries they offer and the price points. In this article, we’ll cover the differences between Amazon Fresh and Whole Foods. Since then, Amazon continued to expand its physical presence, especially with Amazon Fresh. Share on Facebook Share on Twitter Share on Pinterest Share on LinkedInĪmazon’s acquisition of Whole Foods was the beginning of Amazon’s expansion in the grocery business.